Portsmouth Restaurant Week

For Portsmouth Restaurant Week, I created a playful visual identity that celebrates the city’s local dining scene with bold color, expressive typography, and hand-drawn food-inspired elements. The branding centers around a quirky fish-and-fork mark, paired with a bright palette of blue, orange, lime, and soft cream. I developed custom illustrations and patterns to give the campaign a fun, approachable, and energetic feel. The system was designed to work across posters, social graphics, packaging, napkins, and other promotional pieces. Overall, the direction feels nostalgic, lively, and community-focused while still feeling fresh and modern.