High St Festival

For High St. Festival, I created a full brand identity for a new community event concept in Portsmouth. Since the festival did not exist before, the branding helped establish its personality, energy, and sense of place from the ground up. I developed the visual direction, including colors, typography, and playful design elements that reflect the festival’s mix of local food, farmers market vendors, live music, and family-friendly activities. The identity was designed to feel lively, welcoming, and rooted in the character of High Street. Through the branding, I helped turn the idea of the festival into a recognizable and engaging event experience. The final result gives High St. Festival a clear visual presence that feels fun, local, and community-driven.