Bay Star

For the Bay Star program rebrand, I created a refreshed visual identity that makes greener living feel approachable, coastal, and community-driven for Hampton Roads homeowners. The new branding builds on the program’s environmental mission with a bold, recognizable logo, playful coastal iconography, and a warm blue-and-yellow palette inspired by the Chesapeake Bay. I expanded the system across digital graphics, merchandise, signage, and campaign materials to help the program feel more engaging and recognizable in everyday spaces. The result is a flexible brand that feels friendly, local, and easy to connect with—encouraging residents to proudly promote sustainable habits at home.